Twinkind went bankrupt : another startup in 3D printing has died
A few years ago we discovered in Berlin a very hot startup : Twinkind. They specialized in 3D printed figurines in a quality never seen before. Their process was based was unique as we explained in...
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What’s the marketing secret behind Frank Woolworth’s fortune?
The Woolworth building is one of New-York’s most iconic buildings. Not only was it the tallest building of the world from 1913 until 1930, but it also conveys the history of a brand that has...
View ArticleTrocotel : how solving customer dissatisfaction leads to new business
The Trocotel website is an interactive platform created by Etienne Merlo and Jérôme Rouvront, both former employees of the Accor group. We went to interview Etienne Merlo to better understand the...
View ArticleLe Testeur, a store to conduct market research in real conditions
As part of our marketing and retail monitoring, we have recently interviewed Sabrina Le Bourgeois, Director of communications at SEMAEST, a mixed economy company based in Paris, to learn more about the...
View ArticleWeMaintain : this startup disrupts the market of elevator maintenance
BFM Académie, the first contest for new business creators on radio and television, is now in its 13th edition and this year, it is Jade Francine, creator of WeMaintain, an elevator maintenance company,...
View ArticleThe secrets of market research: how to avoid pitfalls when creating a new...
We are concluding today our series of three articles dedicated to market research. In our first article we dealt with the very methodology to apply when doing a market research and covered the two...
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Study: The evolution of business failures in France
Nineteen years of French statistics on business start-ups and failures in France: this is what we are suggesting that we analyse together today. In this article, we allow you to examine the evolution...
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[Podcast] Promises and challenges of artificial intelligence with Ségolène...
In this week’s Podcast, we welcome Ségolène Martin, the CEO of Kantify, a company specialising in artificial intelligence, based in Brussels. Artificial intelligence has undoubtedly been one of the...
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[Podcast] how to support female entrepreneurship, with Florence Blaimont
Women represent only 1/3 of entrepreneurs in Belgium. They earn 28% less than their male counterparts, according to the Brussels barometer of female entrepreneurship (2017 edition in French). And...
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[Podcast] FinTech trends with Jean-Louis van Houwe (Fintech Belgium)
For this last podcast of the year 2019, we welcome Jean-Louis Van Houwe, founder and CEO of Monizze and Chairman of the Board of Directors of FinTech Belgium. Jean-Louis Van Houwe reviews the need to...
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The lies of the novice entrepreneur
In today’s article, we propose to take a look at all the mistakes that project owners and novice entrepreneurs make. As a market research firm, and especially because we are very active in...
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Discover all the facets of business with this 10-year-old child
New year, new project. At IntoTheMinds, we love offbeat projects, and we like to indulge ourselves. So in 2020, we decided to launch a project dedicated to marketing and entrepreneurship. Rather than...
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Why do we innovate? Prof. Bruno Wattenbergh explains everything to this...
2020 rhymes with new features at IntoTheMinds. As we announced in a previous post, we have launched a series of videos about business. The presenter is a 10-year-old child, Pierre-Raffaele, who...
View ArticleThis child explains to you the keys to success in SEO
What are the keys to success to be well-positioned on Google? This is the key to SEO (Search Engine Optimisation) which consists in making sure that your website meets Google’s expectations to appear...
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[Podcast] How to Disrupt a Market: The Pipplet Example
Radical innovation, disruption as we say in English, is the absolute Holy Grail for all entrepreneurs. It is the promise (or at least the hope) of a breakthrough entry into the market and the capture...
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[Podcast] How to augment your sales force using Artificial Intelligence
In this podcast, made on Christmas Eve 2019, I had the pleasure to welcome Adrian Pellegrini, co-founder of BlueDME, a French start-up that advises salespeople using artificial intelligence. The...
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[Podcast] This 10-year-old child decodes the restraints on female...
In this new episode of ” The Business World with Pierre-Raffaele “, Florence Blaimont, the boss of the WoWo Community, decodes the five restraints to female entrepreneurship. Pierre-Raffaele is...
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[Podcast] DNVB panorama with Sebastien Tortu
In this podcast, I had the pleasure to welcome Sebastien Tortu, author of the leading French publication about Digital Native Vertical Brands (DNVB): “DNVB: the new business, between web and retail,...
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Discover what artificial intelligence is with this 10-year-old child
In the 7th episode of ” The Business World with Pierre-Raffaele “, Ségolène Martin, Kantify’s CEO, takes the time to explain artificial intelligence to a 10-year-old child: Pierre-Raffaele. What is...
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[Podcast] Murfy surfs the domestic appliance repair market
206 million major household appliances are present in French households. When a breakdown occurs, the reflex is to change them. Changing this reflex is the mission Guy Pezaku set himself when he...
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